Workshop on Advertising Essentials

The Department of Journalism and Mass Communication, MES Kalladi College (Autonomous), Mannarkkad, organized an Orientation and Interactive Workshop on “Advertising Essentials: Creativity, Strategy & Storytelling” on 11 August 2026 at 10:00 AM at the Satyajit Ray Audio Visual Theatre. The session was conducted by Favour Francis, Founder of OBW India, Brand Consultant, Educator, Scriptwriter and Ad Film Maker. The workshop was designed to introduce students to the essential aspects of advertising and provide them with practical insights into the creative and strategic processes involved in developing effective advertisements. The programme focused on three major dimensions of advertising—creativity, strategy and storytelling. The resource person explained how successful advertising goes beyond simply promoting a product or service and highlighted the importance of understanding the audience, developing meaningful ideas and communicating messages in an engaging manner. Students were introduced to the creative thinking involved in advertising and the role of storytelling in creating memorable brand communication.