Preface

The Centre for Commerce and Management Research(CCMR), MES Kalladi college, Mannarkkad affiliated to the University of Calicut serve as a  centre for Commerce and Management research. The centre promotes and facilitate academic deliberations in the fields of Accounting and Taxation, Finance, Marketing, Human Resource Management, Entrepreneurship, international business and Artificial Intelligence.  It encourages the active industry-academia collaborations to develop the standard of research output. Since the centre is situated in the vicinity of Attapady, the largest tribal blocks in Kerala, it also engaged in providing practical solution to the local needs of the rural/ tribal community.