Extension Programme
Department of Business Administration
DEPARTMENT OF BUSINESS ADMINISTRATION EXTENSION ACTIVITY REPORT SUSTAINABLE FINANCIAL WELFARE: AWARENESS CAMPAIGN ON “FINANCIAL LITERACY AND SAVINGS SCHEMES AMONG TRIBAL COMMUNITY IN ATTAPADI” PROGRAMME REPORT On 27th November 2024, Tuesday, Department of Business Administration, MES Kalladi College, Mannarkkad conducted an Awareness campaign on “Financial literacy and savings schemes among tribal community in Chindakki tribal community, Attapadi to promote financial planning and savings schemes among the tribal population. The initiative aimed to educate and empower the community to make informed financial decisions and adopt sustainable savings practices. The campaign covered 20 tribal colonies and included interactive sessions, surveys, and awareness drives. Objectives of the Programme To raise awareness about financial planning and its importance. To introduce government and non-government savings schemes for the tribal population. To understand the financial practices and challenges faced by the community through a survey. Activities Conducted Awareness Sessions Students from the Department of Business Administration delivered interactive presentations on basic financial literacy, emphasizing the importance of budgeting, savings, and investments. They explained Government schemes such as Jan Dhan Yojana, Sukanya Samriddhi Yojana, and Post Office Savings Plans The role of cooperative banks and microfinance institutions in tribal development was highlighted. Survey A detailed survey was conducted among the tribal residents to understand their financial habits, awareness of savings schemes, banking penetration, and use of digital platforms in the community, challenges in accessing financial services. For data collection, a Schedule was prepared. Demonstration of pictorial charts Pictorial Charts prepared by the students were demonstrated to provide information on available savings schemes and tips for financial planning. Findings from the Survey Financial Literacy Levels: Most respondents lacked awareness of formal financial systems and savings schemes. Traditional savings methods dominated over institutional avenues.