Extension activity

Department of Business Administration, MES Kalladi College, Mannarkkad conducted an Awareness campaign on “Financial literacy for the local people of Attappadi” to promote financial planning and savings schemes among the tribal population.

On 6th February 2026, Friday, the Department of Business Administration, MES Kalladi College, Mannarkkad conducted an Awareness campaign on “Financial literacy for the local people of Attappadi” to promote financial planning and savings schemes among the tribal population. The initiative aimed to educate and empower the community to make informed financial decisions and adopt sustainable savings practices. The campaign covered 20 tribal colonies and included interactive sessions and awareness drives. Objectives of the Programme • To raise awareness about financial planning and its importance. • To introduce government and non-government savings schemes for the tribal population. • To understand the financial practices and challenges faced by the community through a survey. Activities Conducted Awareness Sessions Students from the Department of Business Administration delivered interactive presentations on basic financial literacy, emphasizing the importance of budgeting, savings, and investments. They explained Government schemes such as Jan Dhan Yojana, Sukanya Samriddhi Yojana, and Post Office Savings Plans. The role of cooperative banks and microfinance institutions in tribal development was highlighted. Demonstration of pictorial charts Pictorial Charts prepared by the students were demonstrated to provide information on available savings schemes and tips for financial planning. The awareness campaign successfully initiated a dialogue on financial literacy in the Chemmanur tribal colonies. It highlighted the need for continued efforts to integrate tribal communities into the formal financial ecosystem while respecting their cultural practices. A follow-up plan is crucial to sustain the momentum and ensure long-term financial empowerment.