Best practice

Report on “Students Driven Marketing of MSMEs Products in Attappadi” Date: 06 February 2026 Venue: Attappadi Region, Palakkad District, Kerala ________________________________________ Introduction As part of the institution’s Best Practice initiatives, a student-driven programme titled “Students Driven Marketing of MSMEs Products in Attappadi” was organised on 06 February 2026. The programme aimed to promote products manufactured by Micro, Small and Medium Enterprises (MSMEs) operating in the Attappadi region. Postgraduate (PG) students actively participated in the programme by collecting locally produced MSME products from the Attappadi tribal and rural entrepreneurs and marketing them through organised sales activities. The initiative served as a platform for students to apply marketing concepts learned in the classroom while simultaneously supporting local entrepreneurs and rural economic development. The programme encouraged experiential learning and entrepreneurship among students and helped create awareness about locally produced goods. The revenue generated through the marketing activities was distributed to the MSME producers, ensuring economic benefit to the local community. Objectives of the Programme The main objectives of the programme were: • To support MSMEs in Attappadi by promoting and marketing their locally produced goods. • To develop entrepreneurial and marketing skills through experiential learning opportunities for PG students • To strengthen the linkage between academic institutions and local enterprises. • To generate revenue for MSME producers by expanding their market reach. • To encourage students to participate in community engagement and social responsibility initiatives. Organisation of the Programme The programme was organised as part of the college Best Practice by Commerce Department for community engagement and experiential learning. Three faculty members guided the PG students in planning and executing the initiative. Students visited the Attappadi region, interacted with MSME producers, and collected various locally manufactured products. These included traditional food products, organic items, and other small-scale products produced by local entrepreneurs. After collecting the products, students organised a marketing and sales initiatives. Activities Conducted The following activities were carried out during the programme: • Identification of MSME producers in the Attappadi region. • Collection of locally produced MSME goods from entrepreneurs. • Interaction with producers to understand product features and production processes. • Packaging, labeling, and display of the products. • Marketing and selling the products through student-led sales counters. • Recording sales and maintaining documentation of transactions. Outcomes of the Programme MSME producers received direct market access for their products. Students gained hands-on experience in marketing and sales management. Awareness about tribal and rural products increased among consumers. The initiative strengthened institution–community collaboration. The programme generated revenue for the MSME producers, supporting their livelihood. Educational Significance The initiative served as an experiential learning model, enabling students to bridge the gap between theoretical knowledge and practical application. It helped students understand real-world marketing challenges such as consumer preferences, pricing strategies, and product promotion. Such programmes also encourage students to develop leadership, teamwork, and communication skills, which are essential for their professional development. Conclusion The “Students Driven Marketing of MSMEs Products in Attappadi” programme conducted on 06 February 2026 was a successful initiative that benefited both students and local entrepreneurs. It provided students with practical marketing experience while supporting MSMEs in the Attappadi region by helping them reach a wider market. The programme reflects the institution’s commitment to community engagement, experiential learning, and sustainable local development. Similar initiatives in the future will further strengthen the relationship between academic institutions and local enterprises while empowering students with practical business skills.

As part of the institution’s Best Practice initiatives, a student-driven programme titled “Students Driven Marketing of MSMEs Products in Attappadi” was organised by Department of commerce on 06 -02 2026. The programme aimed to promote products manufactured by Micro, Small and Medium Enterprises (MSMEs) operating in the Attappadi region. Postgraduate (PG) students actively participated in the programme by collecting locally produced MSME products from the Attappadi tribal and rural entrepreneurs and marketing them through organised sales activities. The initiative served as a platform for students to apply marketing concepts learned in the classroom while simultaneously supporting local entrepreneurs and rural economic development. The programme encouraged experiential learning and entrepreneurship among students and helped create awareness about locally produced goods. The revenue generated through the marketing activities was distributed to the MSME producers, ensuring economic benefit to the local community.